SAVING NIPPLES FOR 4 DECADES

40 Years of HPA Lanolin Nipple Cream

Our iconic purple tube, clinically proved to help soothe & protect sore & cracked nipples for 40 years

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Helps heal sore nipples

Soothies® Cooling Gel Pads

For those moments when you need more than a nipple cream to soothe your soreness and help heal your sore, cracked nipples.

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Introducing

Maternity Pads

Ultra-absorbent, extra wide and extra long. No matter how
your postpartum flows, we’ve got you covered.

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Why we exist

Stand with the mothers

Your work is invisible. Your sacrifices go unseen. Your struggles are private. That’s why we stand with all the mothers by recognising and anticipating your challenges with innovative products that care for your needs. But, more than that, we strive to support and empower — alongside healthcare professionals, — to make every parents journey a little easier, today and for the future.

Get to know our story

Shop by range

Pregnancy Skin Care

Gentle care for your skin during pregnancy, with products designed to support comfort and hydration through every stage.

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Breastfeeding

However you feed your little one, having a good high-quality range of bottles and teats is essential....

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Breast Pumps

Browse our range of breast pumps made for new and experienced breastfeeding mums. We have manual breast pumps designed for...

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Resources for Mums

Research-backed tips and support for you and your baby

Morning sickness usually starts to show as a pregnancy symptom during the first trimester of pregnancy (NHS, Start for Life). The week morning sickness starts, varies between pregnant women, with some mothers never... read more

3 min read

Postpartum healing is a process, after a nine-month pregnancy, your body won’t recover overnight. It can take weeks, even months, to... read more

4 min read

After all the anticipation, you’ll be excited to bring your little one home. Your new bundle of joy is sure to... read more

4 min read

Breastmilk as a natural vaccine and remedy and is the “perfect food” for your baby. It’s easy to digest, and because... read more

2 min read

Sustainability

We strive to make a difference both globally and locally

We must do all we can to create a healthy future for the families we serve. That is why we’ve committed to a sustainability program driven by science and supporting the United Nation’s Sustainable Development Goals. Our future, our families’ futures, and the future of the planet all depend on the actions we take today.

Learn about our commitment